Strohl came to us early this year with a loose idea for a floral tin. Not knowing exactly what to expect, we were happy to let them run with it. Below, Christine and Eric describe the many iterations that led to the final version of this beautiful tin.
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We wanted to do a floral tin this year, since we've only done one before (Blumen, 2019). We really loved that there was so much more room to explore with this theme.
The line art for this one ended up being much different from where we intended to go. You can tell from the pencil sketches that we we more on an Art Nouveau-inspired direction when we began. It didn't translate to the tin as we thought it would (which happens a lot, and we try to not be hard-headed and to stay flexible in our process).
When we realized this wasn't going to work, we decided to change course and go full-out bold. We loved the idea of doing a modern tin, one that is super dramatic in its color palette, black and off-white. This is always elegant, and we wanted to do something non-holiday oriented that could be displayed all year.
It may seem a little disparate, but our inspirations covered close to a century for this tin. The content inspiration is Arts and Crafts wallpaper patterns from the turn of the 1900s. We love William Morris and the whole movement; the viney, looping plants from that time are mesmerizing.
The bold, reserved color and decisive line quality comes from our love of modern art from the 50s-70s; the clarity of form and large format is so inspirational.
And also peonies, we love peonies, and we tried to take them down to their most simple form.
We did try a few color variations while we were sketching.
In the end, this just validated the feeling that black and off-white was the way to go.